Gap Inc.

Overview

Gap Inc., one of the world's largest apparel retailers, engaged MetaHorizon to modernize their customer identity platform and secure their omnichannel retail experience serving millions of customers globally.

Challenge

Gap faced challenges with fragmented customer identities across their brand portfolio (Gap, Old Navy, Banana Republic, Athleta), inconsistent customer experiences, security vulnerabilities in legacy systems, and inability to provide personalized experiences while maintaining privacy compliance with CCPA and GDPR.

Solution

MetaHorizon implemented a unified customer identity platform using Okta Customer Identity Cloud, enabling single sign-on across all brands, progressive profiling, fraud detection, and privacy-compliant data management. We also implemented adaptive authentication and real-time threat detection.

Technologies Used

Results & Outcomes

• Increased customer registration conversion by 35%
• Reduced fraudulent transactions by 75%
• Achieved 99.99% platform availability during peak seasons
• Enabled seamless cross-brand shopping experience
• Achieved CCPA and GDPR compliance

Key Metrics